Traverse Terminology

Creative

The content of the retargeting email that Travese will send on your behalf.

Exclusion

Excludes an individual from a specific retargeting campaign. Making an exclusion explicitly tells Travese to not mail an individual. Exclusions override inclusions.

Inclusion

Includes an individual in a specific retargeting campaign. Making an inclusion explicitly tells Travese to attempt mailing an individual.

Match Rate

The number of anonymous individuals we are able to match to a hash.

Message Rate

The number of matched individuals who we are able to send retargeting emails to.