Email Retargeting for Advertisers - Hash Redirect Pixel

Overview

The Traverse Retargeting synchronous pixel integration allows an advertiser to look up the email hash of a given site visitor via an HTTP redirect.

Calling our pixel

Our endpoint uses the following URL:

https://api.traversedlp.com/retargeting/v1/match/lookup

OR

https://api.traversedlp.com/s1rml

URL Parameters

Parameter Description Required
campaignId Your campaign ID Yes
redirect URL to have the request redirected to. This should be URLencoded if additional parameters are included. If no protocol is specified, we will assume https.  Yes
timeout Timeout, in MS for the lookup. Defaults to 1000. No

Any values passed using non-reserved parameters will be sent to your redirect URL with the same parameter names. The following parameters are reserved: emailMd5Lower, emailSha1Lower, timeout, campaignId, and redirect.

Redirect URL

Our tag will 302 redirect to the URL you provide. If a match is found, the MD5 email hash and SHA1 hash will be returned as emailMd5Lower and emailSha1Lower respectively. We do not support returning SHA256 at this time.

As specified above, any values passed using non-reserved parameters will be sent to your redirect URL with the same parameter names.