Activity Fields

An Activity may contain the following fields:

Parameter Description Always Provided?
emailMd5Lower An MD5 hash of a lowercased email address No*
emailSha1Lower A SHA-1 hash of a lowercased email address No*
emailSha256Lower A SHA-256 hash of a lowercased email address No*
timestamp ISO-8601 format timestamp of roughly when we saw the email being active Yes
listIds A stringified JSON array of lists of yours that this hash is on, if you are limiting to lists. No
type How the user was interacting when we captured the activity No
channel Where the user was interacting when we captured the activity. email, web, or mobile No
source How Traverse ingested the activity. Either “container,” “pixel,” or “snapshot.” No
ip The IP address of the active user No
userAgent The User Agent string of the active user No
publisherId The Traverse Id of the publisher who provided this data No
publisherSubId The id Traverse’s publisher has assigned to their publisher who provided this data No

*Note: At least one of emailMd5Lower, emailSha1Lower, emailSha256Lower will always be provided.

Note: Depending on your integration, not all fields will be provided.